Contact: Ellen Langas Campbell
Champion Performance Products
610-458-1580; cell 610-256-2946; ellen@nousoma.com
FEDERAL-MOGUL AND CHAMPION BRANDS STRIKE MULTI-YEAR LICENSING DEAL
Sebring, Florida – March 19, 2004 – Federal-Mogul Corporation (Southfield, Michigan) and Champion Brands, LLC (Clinton, Missouri) announced today at the Sebring International Raceway, a long-term licensing agreement that extends the globally recognized red and black Champion “Bow Tie” logo to market high quality performance additives for automotive, heavy truck, marine and specialty industries.
The initial Champion Performance Additives product roll-out includes five products bearing the mark:
- Champion® Synthetic Engine Protectant
- Champion® Complete Fuel System Cleaner
- Champion® Octane Booster
- Champion® Fuel Injector Cleaner
- Champion® Power Steering Fluid Plus Stop Leak
Developed to help consumers address specific automotive power, performance and protection needs, the line features distinctive packaging and concise problem/solution labeling that enable customers to easily identify the correct products and develop regular maintenance schedules. The new products are in addition to the full line of performance additives and hi-tech lubricants Champion Brands currently manufactures. The performance additives will be targeted to national accounts and mass merchants channels.
“This alliance leverages the globally recognized red and black Champion ‘Bow Tie’ logo with the heritage of Champion Brands quality manufacturing and distribution,” says Tom Minner, President, Champion Performance Products, a division of Champion Brands.
“The Champion Spark Plugs brand is one of the world’s most recognizable logos that consumers readily identify with power and performance,” says Jay Burkhart, Vice President, Global Marketing and Brand Strategy, Federal-Mogul. “We’re excited to be able to extend one of the automotive industry’s strongest brands into an entirely new line of high-quality products in the retail marketplace.”
Champion Brands recently relocated manufacturing operations to a significantly larger facility to accommodate growth with current and future customers. “Our centrally located plant, just outside of Kansas City, Missouri, enhances our ability to serve customers nationwide,” says Minner. “As an integrated manufacturer, we offer a significant quality, consistency and distribution advantage because we handle every aspect of blending, marketing and distributing the products we produce.”
Founded in 1956 and headquartered in Clinton, Missouri, Champion Brands produces and blends more than 300 products including fuel, oil and engine additives and hi-tech lubricants for the automotive, heavy truck, agriculture, marine and specialty markets. Visit www.championbrands.com and click on Champion Performance Additives.
Federal-Mogul is a global supplier of automotive components, modules, sub-systems and systems serving the world's original equipment manufacturers and the aftermarket. Headquartered in Southfield, Michigan, Federal-Mogul was founded in Detroit in 1899 and today employs 45,000 people in 24 countries. Visit www.federal-mogul.com.
